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Use information to provide our users with valuable products and services. Search history informs personalized search, but users can opt-out.
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Develop products that reflect strong privacy standards and practices. For example, you can chat on Google Talk "off the record" so the conversation isn't saved.
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Make the collection of personal information transparent. Last year, the Google Dashboard was launched to show you what info Google is collecting on you.
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Give users meaningful choices to protect their privacy. You can report privacy issues related to Street View. Google often blurs faces, for example.
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Be a responsible steward of the information we hold. Google doesn't sell data to other companies.
