In the old days – 24 months ago – copywriters never heard of SEO and bridled at the thought of being told where or how to start the creative process. Today, according to Bryan Cummings of The Garrigan Lyman Group, writing in Adweek,
“For creatives, SEO is like handing a composer the most popular notes, as [...]
Blogs
Unbounce's 12-step landing page rehab program
The first step to building a better landing page is to admit that you have a problem. That's according to Unbounce's Oli Gardner in an excellent post on the SEOmoz blog.
After you admit you have a problem...
You just passed the "unofficial" first test of landing page rehab, and now you're ready to take 12 little [...]
What Means This, To "Go Google"!?
I thought it meant to search! Apparently, in this context, it means "to drop Microsoft Office and use our software!"
I almost feel like a relic pointing out the obvious, but when I got my latest paper-based Fortune magazine (yes, I do subscribe to a few still), I found the image at left on the back [...]
Google Images refreshes the visual web
Google has delivered some brand new bells and whistles designed to make image searching on the web a more picture-perfect experience.
The Google Blog outlines some of the main changes to the look and feel of image search results:
Dense tiled layout designed to make it easy to look at lots of images at once. We want [...]
Foursquare looking (too far?) ahead
Location-based social network Foursquare isn't waiting for the digital marketplace to tell it where its value lies -- it's telling us itself. And that value can be summed up in one word: data.
According to co-founder Dennis Crowley, Foursquare is currently exploring data-sharing partnerships with search players including Google, Microsoft, and Yahoo. And that makes sense. [...]
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