Company: EverBank
Job Description: Primary Characteristics
Improve the effectiveness of EverBank website by creating effective website monitoring and reporting, improve organic search results and evolve site content & navigation to drive increased engagement, repeat traffic and conversion.
Essential Functions
• Be the subject matter expert on web analytics, user experience and behavior, data analysis and reporting. • Manage utilization of Web Analytics tools and serve as point of contact to marketing, technology, business staff and vendors.
• Work with client and internal stakeholders to understand business requirements in order to design and develop reporting and analysis approaches tailored to the needs of our business partners.
• Participate in Visual Sciences vendor replacement evaluation.
• Participate in web site projects as a measurement and analytics expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics.
o Create dashboard(s) of appropriate KPI ‘s to each business segment’s needs.
o Site traffic baseline monitoring and reporting.
o Detailed page reporting (heat maps, funnel analysis, link click thru analysis, etc.).
o SEO reporting & analysis (macro and by site).
o Site content analysis (usage, effectiveness).
o Bounce Rate & Exit Page analysis.
o In-site search analysis.
o Detailed funnel reporting (where is funnel breakage occurring, opportunities for improvement, etc.).
o A/B testing definition and methodology leadership. Create real-time A/B offer, navigation, page analysis.
o Attribution analysis.
o Integration of web usability research with analytics.
Training and Experience
• 5+ years of Marketing Analytics experience, preferably in banking or related financial services industry.
• Bachelor’s degree in communications, business, mathematics or any related field.
• Strong Experience with enterprise reporting and web analytics tools such as Omniture, Coremetrics, Google Analytics, Tealeaf, CrazyEgg, Hitwise, etc.
• Must possess strong communication and presentation skills and be proficient in spreadsheet applications.
• Databases / SQL querying and programming a plus.
• Strong quantitative, analytical and problem solving skills.
• Demonstrated use of statistical modeling.
• Experience with multivariate testing.
Please apply online: http://everbank.hodesiq.com/job_detail.asp?JobID=1751634&user_id=
Note
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified, and they may change at any time.
Please be sure to mark our "careers" page as a favorite place on your computer and visit often. We update it any time a position opens or closes, meaning that it is updated most weekdays.
EverBank is an equal opportunity employer. No employee or applicant for employment will be discriminated against because of race, color, religion, national origin, physical or mental disability, age, gender, sexual orientation, veteran’s status, or status as a disabled veteran or veteran of the Vietnam era.
Location: Jacksonville, FL
